Small shows dominated Paris Fashion Week 2025

Paris Fashion Week has seen a notable shift this season, embracing the trend of smaller shows with fewer guests. Many designers opted for more intimate venues, focusing on exclusivity and connection. Key events included Sarah Burton's debut collection for Givenchy, held in the brand's historic salons with 300 guests each at two showings. Dries Van Noten and Haider Ackermann also hosted smaller gatherings, prioritizing atmosphere and a personal touch. This trend is in response to economic uncertainties affecting luxury goods demand. Experts suggest that the move to smaller shows is not just about cost-cutting. Pascal Morand, of the French fashion governing body, argues that creating an intimate atmosphere enhances the experience. This style, similar to haute couture, allows guests to appreciate the craftsmanship closely. The change has led to more exclusive invitations, with some brands restricting attendance to a select few. Influencers and media coverage have also adapted, with some usual attendees absent while others receive more invites to capitalize on their impact on sales. Consultants report a significant shift in the luxury sector, with brands now focusing on Very Important Clients (VICs) who may spend large amounts just to attend shows. This strategy highlights the evolving importance of targeted audiences over traditional press coverage. Despite fewer guests, the online buzz around these smaller events has grown, indicating a successful strategy in reaching wider audiences. Brands are increasingly aware that smaller shows can lead to greater visibility and engagement online, a trend set to continue in future fashion events.