Smugglers exploit TikTok for promoting illegal crossings

Smugglers are increasingly using TikTok to promote their services, making it easier for migrants to find help crossing into the U.S. These short videos show migrants navigating desert terrain, crossing barriers, and promise safe passage for those without visas. With fewer legal routes available, social media has become a key tool for trafficking networks. As migration slows, smugglers like Soary are adjusting their tactics. She started her smuggling career at 19, using her truck to help migrants who had just crossed the border. Now, she shares videos on TikTok to connect with more clients. Despite the risks, she finds the job pays better than her previous work. Experts note that the use of social media for smuggling began around 2017. Platforms like WhatsApp initially allowed activists to organize migrant caravans. Soon, smugglers infiltrated these groups and expanded their reach on platforms like TikTok, Facebook, and Instagram. A recent U.N. study found that 64% of migrants had access to smartphones during their journeys. This trend led to a surge in smuggling ads on TikTok. Many posts now offer services for all types of migrants and depict successful border crossings. Some videos feature cash, helicopters, and tips for crossing the border. The tone of these videos shifts based on U.S. immigration policies, promoting different methods for crossing depending on the administration in power. Some smugglers even mock U.S. authorities in their posts. Migrants often share their stories as they look for trustworthy smugglers, sometimes facing scams and dangers from traffickers. Concerns are rising about the sophistication of these smuggling networks. International authorities, including the U.N., have acknowledged the growing challenge of addressing the use of technology in trafficking. Investigations continue, such as one into accounts advertising crossings through tunnels under the border. While some migrants find successful connections, the landscape remains risky. Many users post about their successful journeys, but others warn of scams and threats from cartels. Despite the dangers, the videos continue to attract followers eager to reach the U.S.