Snow White merchandise launch faces significant scarcity

Disney's new live-action version of Snow White hit theaters today. Fans are excited to see the film, but many are wondering why there is so little merchandise available. Unlike previous releases, such as Moana and Little Mermaid, the usual toys and items are hard to find. Rachel Zegler stars as Snow White, a character beloved by many for nearly 90 years. Despite this history, there are only a few collector dolls for her character, priced at $150 and $75. These dolls are not suitable for play, leaving many children, especially girls of color, without an affordable option that represents them. Most of the available merchandise is aimed at adult fans rather than children. Retailers are releasing limited collections, often featuring stylish apparel and jewelry. Some unique items include a collaboration with Unique Vintage and decorative jewelry from Kendra Scott. However, these items can be pricey for younger fans. There are some affordable options, like Funko Pop figures, but they are not as widely available. Some theaters, like AMC, have special merchandise, such as themed popcorn buckets and drink tumblers. These items are more fun and durable than usual movie merchandise. At Disneyland, Snow White items are limited. Visitors can find a few classic options, but there is no special promotional merchandise like for past films. This limited release is surprising, especially since the film is attempting to introduce a more diverse character. Many feel that Disney’s marketing choices this time show they are trying to avoid backlash. Unlike previous character adaptations, this film lacks meet-and-greets and themed attractions. This situation raises concerns about the representation of diverse characters, leaving children wondering if they can see themselves in Disney princesses.