Social media increasingly influences consumer purchasing decisions

The Department of Commerce at Teresian College hosted a two-day national conference on consumer behavior, focusing on trends and challenges. The event was inaugurated by N.K. Lokanath, Vice-Chancellor of the University of Mysore. Lokanath highlighted the importance of sustainability, digitization, and personalization in business. He noted that consumers are increasingly favoring eco-friendly products and online shopping, with social media playing a key role in their purchasing decisions. Keynote speaker Maran K. discussed the growth of e-commerce and mobile influence on consumer behavior. The conference included presentations on modern consumerism and consumer protection, with insights on adapting to changing market trends.