Southeast Asia prefers premium wines despite declining consumption

In 2025, wine trends globally show a clear preference for white wines over reds. There is a growing focus on artisan champagnes and a move towards drinking less but prioritizing quality. Recent data indicates a decline in overall wine consumption, with people drinking 221 million hectoliters in 2023, down by 2.6% from the previous year. However, premium wine sales are on the rise. In Southeast Asia, wine consumption is also decreasing, aligning with global trends. Consumers in the region are increasingly interested in white wines, particularly lower-alcohol options and natural wines. There is a noticeable shift towards supporting local producers, especially those from China and Japan. White wines are gaining attention in the region, but reds still dominate. Sommeliers report that premium white wines are becoming more popular due to their suitability for Asia's warm climate. Sauvignon Blanc and Chardonnay are particularly favored, while South African Chenin Blanc has seen significant growth. Non-alcoholic wines are attracting some attention, especially in Singapore, but the market is still developing. Sommeliers express the need for better options that taste more like traditional wines. Younger consumers are showing interest in natural wines, especially in Thailand, where restaurants are increasingly featuring these products. Asian wines are also becoming popular. There is a growing pride in regional wines, with Japanese and Chinese wines gaining traction in places like Singapore. Meanwhile, grower champagnes are capturing the interest of wine enthusiasts, particularly in Singapore and Thailand. Despite these trends, red wines remain a staple in Southeast Asia. Classic reds from Bordeaux and Burgundy are still the top choices, with local preferences leaning towards bright, fruit-forward flavors. The love for red wine continues, indicating that while trends may shift, certain preferences remain steadfast.