Southeast Asian consumers increasingly trust AI for shopping

A new study shows that more consumers in Southeast Asia are trusting artificial intelligence (AI) when shopping online. This trust is leading to smarter purchases and better shopping experiences. According to a survey by Lazada, 92% of shoppers use AI for personalized recommendations, and 90% trust AI-generated product summaries. The report reveals that AI is now an essential part of online shopping, greatly enhancing product discovery and decision-making. The study found that many consumers rely on AI-powered tools daily. AI assists them in finding products quickly and comparing options. It also helps shoppers save time and make informed choices by summarizing product reviews and suggesting items based on past purchases. Consumers appreciate AI’s ability to improve their shopping experience. Eighty percent of respondents use AI features weekly, and many feel confident in using AI-driven suggestions. Trust in AI has also made shoppers more willing to spend a bit more for a better shopping experience. Price-conscious shoppers benefit from AI tools for comparing prices and finding the best deals. Nearly half of the study participants ranked price comparison tools as their top feature. The AI tools streamline the decision-making process, helping shoppers cut through excessive information. Instead of diving into countless reviews, AI summaries highlight key aspects of products, making it easier for customers to choose. As AI technology continues to grow, consumers will increasingly expect these features. For businesses, integrating AI into their platforms will be essential to meet changing customer demands. Lazada is celebrating this shift with an AI-powered interactive feature, offering shoppers the chance to win rewards while exploring exclusive deals. With AI transforming online shopping, businesses and consumers are adapting to a smarter, more efficient retail landscape.