Spanish virtual model Aitana earns up to €10,000 a month as influencer marketing evolves

Aitana, a virtual model created by Spanish designer Rubén Cruz, is gaining popularity and earning up to €10,000 a month. Unlike traditional models, Aitana is entirely artificial, designed to avoid the issues that come with real influencers. Aitana has over 343,000 Instagram followers and engages with fans through a curated online persona. The agency has also launched a second virtual model, Maia, to meet demand from brands seeking non-human representatives. While Aitana's success highlights a shift in influencer marketing, critics express concerns about the unrealistic standards set by virtual models. The agency defends its approach, stating it reflects existing trends in the industry.