Springbig acquires VICE CRM, Jaret Christopher becomes CEO

Springbig Holdings, Inc. has announced that it will acquire VICE CRM, a marketing platform that uses artificial intelligence to improve marketing efforts in regulated industries. This acquisition is expected to strengthen Springbig's position in the market, which focuses on loyalty programs and customer engagement. Jaret Christopher, the founder of VICE CRM, will become the new Chief Executive Officer of Springbig starting April 1, 2025. He has a strong background in software as a service, particularly in the cannabis sector. Before founding VICE CRM, he held senior roles in various tech companies, including WM Technologies. Current CEO Jeffrey Harris will step down at the end of March, after which Christopher will take over leadership. He has a proven track record of increasing shareholder value and is seen as a key player in guiding Springbig's future growth. The completion of the acquisition will depend on standard review processes expected to finalize in the coming weeks. Meanwhile, Springbig continues to provide marketing solutions in the U.S. and Canada, focusing on client retention and engagement through various digital channels. This strategic move aims to enhance Springbig's capabilities in performance marketing, which is essential as they look to adapt to changing market demands and competition.