Squarespace features Barry Keoghan and a donkey in 2025 Super Bowl ad
techradar.com — February 1, 2025, 05:01 AM UTC
Squarespace's 2025 Super Bowl ad features Irish actor Barry Keoghan and a donkey in a pub setting. This marks the company's 11th appearance during the event, with ad costs rising to $8 million for a 30-second spot. The campaign, titled "A Tale As Old As Websites," includes a comedic short film showcasing behind-the-scenes footage of Keoghan and the donkey. The actual ad remains a secret but aims to entertain and inspire entrepreneurs. Directed by Steve Rogers, the ad will air between the 1st and 2nd quarters of the game. It will be shown alongside other major brands like Budweiser and Uber Eats.