St. Paul schools boost enrollment through marketing efforts

St. Paul Public Schools is implementing a multi-year campaign to boost enrollment, focusing on marketing and family outreach. Six schools, including Dayton’s Bluff Elementary, are part of this effort, which aims to attract more students and improve educational offerings. The district reported an increase of about 890 students for the 2024-25 school year, marking the first enrollment rise in a decade. This comes as competition from charter schools and private options has led to a decline in district enrollment over the past years. The campaign includes strategies like enhancing online presence and improving communication with families. Despite the increase, the district still faces budget challenges, with a projected $108 million deficit for the 2024-25 school year.