Stake increases advertising presence on X despite U.S. legality concerns

Stake, an online crypto casino, has increased its presence on X (formerly Twitter) through widespread advertising, despite being illegal in the U.S. The ads, often integrated into meme accounts, have raised concerns about compliance with X's content guidelines. In February 2025, Stake exited the U.K. market following an investigation into its advertising practices. This scrutiny was triggered by a controversial ad on X featuring a porn star, highlighting the legal issues surrounding its marketing strategies. Elon Musk has warned against platform manipulation related to Stake's ads, leading to the suspension of some accounts. However, new meme accounts promoting Stake continue to emerge, contributing to a cluttered and ad-heavy experience on X.