Startups need strong branding and storytelling for success

Harsh Pamnani from T-Hub emphasizes the importance of branding for startups. He notes common mistakes like poor storytelling and expanding too quickly. Startups should focus on local markets, build trust, and use digital platforms to connect with consumers. Effective branding can define a startup's success. Pamnani highlights the need for compelling narratives that resonate with customers and investors. He advises startups to narrow their focus and build strong product-market fit before diversifying. Digital marketing is increasingly important. Startups like BoAt and Mamaearth use social media and influencer partnerships to reach younger audiences. Pamnani also points out that AI is transforming marketing by enhancing customer engagement and optimizing campaigns.