Strawberry fragrances trend grows in 2025

In 2025, strawberry fragrances seem to be becoming very popular. Juliette Has A Gun has introduced their first gourmand perfume called Miami Shake. This scent is inspired by milkshakes and ice cream sundaes. It is available in three sizes: 10ml for £25, 50ml for £50, and 100ml for £135. The fragrance starts with wild strawberry and features notes of whipped cream, ice cream cone, vanilla absolute, and creamy musk. Miami Shake's fruity and creamy profile is compared to last year's Kayali's Yum Boujee Marshmallow. However, Kayali's scent has more powdery notes. Other brands are also releasing strawberry perfumes. Molton Brown has launched Bluebell & Wild Strawberry Eau de Parfum for £140. This scent includes blackberry, wild strawberry, and bergamot at first but transitions to floral and woody notes. NEST New York offers Santa Barbara Strawberry Oil for £35, focusing solely on the strawberry note. Fans love its vibrant and juicy fragrance, reminiscent of the California coast. Phlur's Strawberry Letter presents a crisp version of strawberry mixed with apple blossom and sugared amber. This trend suggests that strawberry scents are becoming a significant presence this year, possibly pushing other favorites like pistachio aside.