Streaming platforms cut budgets for Bollywood studios

Streaming platforms are becoming more careful with their budgets for big Bollywood studios. This shift comes after some high-profile films did not perform well. As a result, companies are reviewing the funds they allocate to these production houses. In recent years, the platforms have slowed down on commissioning content. With subscription growth hitting a plateau, the streaming services are under pressure to spend wisely. They previously made exceptions for web originals tied to popular theatrical movies. However, with recent releases not meeting expectations, this trend is changing. Now, streaming platforms are negotiating harder with major producers. Big studios that used to secure large budgets with fewer conditions are facing stricter terms. Instead of simply cutting funds, platforms are likely to tie budgets to how well the content performs. This means studios will need to provide data and demonstrate audience engagement to justify their costs. Experts have noticed a shift in focus. Studios may need to take on more responsibility for marketing their projects. Key figures in the industry are advising that big studios must adapt to this new landscape, emphasizing efficiency and long-term value rather than relying solely on star power. Smaller independent companies have found success by being flexible and creative, while big Bollywood names have struggled to adjust. Many traditional filmmakers often approach streaming with a theater mindset, focusing on star-driven stories instead of what the audience truly wants—fresh narratives and strong storytelling. The growing emphasis on regional content is also influencing production costs. As streaming platforms reevaluate their spending, the impact on big Bollywood web originals is expected to be significant.