Streaming platforms drive global entertainment shift as non-English content rises
variety.com — November 11, 2024, 03:01 PM UTC
The global entertainment industry is shifting as regions outside the U.S. increasingly produce popular episodic TV. A new report highlights how platforms like Netflix and Amazon Prime are leading this change, offering high-quality content in multiple languages. Netflix's success with "Squid Game" has opened doors for international series to gain wider audiences. In 2024, Netflix and Amazon accounted for 87% of non-English content available, reflecting a growing acceptance of diverse programming. Meanwhile, the North American market faces a decline, with programming spending expected to drop over 20% by 2028. The report also notes the strong performance of the U.K. and South Korea in creating globally appealing entertainment.