Streaming platforms pursue YouTubers for lucrative deals

Streaming platforms, including Netflix, are actively seeking to sign popular YouTubers like Dude Perfect and Mark Rober. This push follows the success of MrBeast's show, which has generated significant profits for Amazon. Netflix's negotiations with Rober face challenges due to its policy against sales promotions in shows. This contrasts with Amazon's approach, which aligns better with Rober's business model of selling robotics kits. Netflix has previously signed YouTubers, such as Colleen Ballinger and Mike Tyson, indicating its interest in expanding its creator roster. The current focus on YouTubers reflects a growing trend in the streaming industry.