STRIKR boxing format seeks $50 million funding

A new boxing format called STRIKR is working to raise $50 million from investors. This format aims to remove controversial human judging decisions by using technology for scoring. STRIKR plans to use sensors in boxers' mouthguards to collect and analyze data on their punches. The company is in discussions with many potential backers, and a significant number of them are expected to attend a live test of the technology in London this week. STRIKR's technology can record details like the speed and force of punches, which could open up new betting markets and enhance fan engagement. Key figures behind STRIKR include Greg Nugent, who helped market the 2012 London Olympics, and Stephen Duval, a sports finance expert. They believe STRIKR could transform boxing in a way similar to how T20 cricket changed the sport. STRIKR will generate real-time scoring through artificial intelligence, gathering over 3,000 data points for each punch. This aims to bring more objectivity and transparency to boxing, which often faces scrutiny over judges' decisions. The fights will be free to watch online and may feature interactive content for viewers. STRIKR is expected to hold its first competitive events in the UK and the US next year. An official launch is planned for May, with exhibition events to test the technology later this year. Interest in combat sports is growing, especially with significant investments from various sources, including the Saudi government, which is enhancing the sport globally.