Superdrug launches budget moisturizer to rival Elemis

Superdrug has launched a new moisturiser that costs £7.49, providing a cheaper alternative to the famous Elemis pro-collagen marine cream, which is priced at £65. The Elemis cream is well-loved by many celebrities and is known for its ability to hydrate the skin and boost collagen production using special algae. The Superdrug product, called the optimum collagen day cream, promises similar benefits, featuring the same collagen amino acids and other hydrating ingredients. A beauty reviewer decided to compare the two products over two weeks to see how they performed. The reviewer applied both creams on different sides of their face without using any additional skincare products. This was to check each cream's effectiveness at hydrating the skin, giving a glow, and working as a makeup primer. They also monitored for any breakouts or irritation. The reviewer has experience in beauty reviews and has consulted dermatologists about effective skincare ingredients. The article shares their thoughts on how well each cream works.