Tamil Nadu launches digital campaign featuring Lord Murugan to promote unity

In Tamil Nadu, Lord Murugan has become a digital symbol for unity amid rising communal tensions. The state government launched a social media campaign featuring the deity in modern scenarios, promoting harmony among different faiths. The campaign includes memes and videos showcasing peaceful coexistence between Hindus and Muslims near the Thiruparankundram temple. Officials aim to remind the youth of the region's long history of religious harmony. Local scholars highlight that Hindus and Muslims have coexisted peacefully for centuries in Madurai. They emphasize that recent tensions stem from external influences, not local communities.