Tariff war could threaten US-Europe wine rivalry

The "Judgment of Paris" in 1976 marked a turning point for American wine, as California wines outperformed French ones in a blind taste test. This event shifted perceptions and boosted the US wine industry significantly. Currently, a potential tariff war looms as President Trump threatens a 200 percent tariff on EU alcohol in response to a planned 50 percent levy on American bourbon. France's trade minister stated the country would retaliate against these threats. Unlike in 1976, this tariff dispute could also affect US consumers, with prices for imported wines potentially rising significantly. The situation has prompted discussions about the impact on both markets and consumer prices.