Taylor Sheridan's new show *Landman* takes aim at Bud Light's recent struggles

In the latest episode of Taylor Sheridan's new series, *Landman*, a character made a joke about Bud Light's struggles following a controversial partnership with influencer Dylan Mulvaney. This partnership, which began in March 2023, led to a significant backlash and a boycott. Bud Light's sales dropped by $1.4 billion after the backlash, with reports indicating a 15.3 percent decline in sales. The joke in *Landman* highlighted the brand's ongoing issues, as the waitress described the bar's Bud Light special as successful as "a popcorn fart in church." *Landman* has received positive reviews and is compared to Sheridan's previous hit, *Yellowstone*. The series follows a Texas oil executive and has quickly become popular on Paramount+.