Technogym launches Healthness, focusing on personalized fitness

Technogym has announced a new initiative called Healthness, marking a significant evolution in its 40 years of promoting wellness. Originally focused on bodybuilding and fitness, Technogym aims to create a healthier society by engaging governments, businesses, and citizens. The company has been a leader in innovation, integrating advancements in biomechanics, digital technology, and artificial intelligence. With an ecosystem of 25 million users globally, Technogym offers tailored training programs to meet various health needs. Nerio Alessandri, head of Technogym, explained that Healthness goes beyond traditional wellness. It uses advanced technology to predict health issues before they occur. The initiative emphasizes that 70-80% of health is influenced by lifestyle rather than genetics. Key components of Healthness include targeted training in several areas like strength and flexibility. Technogym promotes the idea that exercise is essential for health and longevity. Among the offerings are the Technogym Checkup, which uses AI to assess users' physical and cognitive health, and new product ranges like Biostrength and Biocardio. These innovations allow for personalized training programs that adapt based on users' progress. Healthness aims to enhance physical performance and promote long-term health. It also offers opportunities for businesses, trainers, and other organizations to personalize their services, ultimately creating added value for clients.