Tehran's Argo factory transformed into contemporary art hub

In Tehran, a former brewery has been transformed into a contemporary art center. The Argo factory, once known for producing popular Iranian beer, has undergone extensive restoration. Architect Nazanin Amirian described it as “one of the most beautiful buildings of Tehran.” This project aims to inspire the preservation of other historic sites. Hamid Reza Pejman, director of the Pejman Foundation, which led the restoration, noted the economic challenges. Years of sanctions and a lack of government support make similar restorations difficult. The Argo factory was established over a century ago. It ceased operations just before the 1979 Islamic revolution, which banned alcohol in Iran. The factory survived the turmoil while other breweries were destroyed. Although the original brand is alcohol-free now, the logo is still in use by a local beverage company. Before it was renovated, the Argo building was deteriorating and even served as a shelter for homeless people. The Pejman Foundation bought the building in 2016 and has since restored its brick walls and industrial features. The arts center opened to the public in 2020 and showcases both local and international artists. It even sells non-alcoholic beer to nod at its history. Currently, an exhibition features works by artist Maryam Amini. The Argo center is now surrounded by modern buildings, cafes, and shopping centers. Some historic sites in Tehran have fallen into neglect or have been demolished due to changing urban needs. Artist Amir Ali Izadi expressed hope for more renovations, believing they could change the city’s landscape for the better.