Terrifier 3 earns nearly $30 million as Cineverse shifts focus to horror films

"Terrifier 3" has earned nearly $30 million since its October 11 release, outperforming higher-budget films like "Joker: Folie à Deux." The film's distributor, Cineverse, invested only $500,000 in marketing, relying on the success of its predecessor, "Terrifier 2." Cineverse, previously focused on cinema equipment, has shifted to a streaming-centric model. The company aims to minimize risks by keeping production costs low while leveraging its horror-focused platforms, Screambox and Bloody Disgusting, to promote films effectively. Cineverse's stock rose nearly 20% following "Terrifier 3's" success, reflecting investor confidence. Despite a net loss of $21.8 million last fiscal year, the company is now positioned to provide marketing and distribution services for other films, enhancing its business model.