Tesco trials personalized discounts for Clubcard users in new loyalty scheme

Tesco is launching a trial for a new feature in its Clubcard loyalty scheme called "Your Clubcard Prices." Selected customers will receive personalized discounts based on their shopping habits, available every Wednesday through the Tesco app. These discounts will be valid for one week and can be used multiple times. Offers can only be redeemed in larger Tesco stores, not in Express stores or online. Tesco has not disclosed the number of participants or the trial duration. This change follows Tesco's recent expansion of same-day delivery options, which now start as early as 1 am. Previously, home delivery began at 7 pm, and click and collect started at 4 pm.