Tesla faces challenges and declining sales under Musk's leadership

forbes.com

Elon Musk leads Tesla, along with several other companies. Recently, there have been protests and boycotts against Tesla due to negative feelings towards Musk. If he were to step down, there is no clear successor, and that worries many investors. Tesla's value is heavily tied to Musk's image, and losing him could lead to a significant drop in share prices. Currently, Tesla lacks a deep pool of leadership candidates. Musk has been very involved in the company for 17 years, and many potential leaders have left over the years. However, five individuals have been mentioned as possible replacements. JB Straubel is a former Tesla co-founder and is now the CEO of Redwood Materials. He is well-versed in Tesla's operations and could be a calming presence. However, he seems focused on his current company and has not shown interest in returning to Tesla. Tom Zhu is Tesla’s only senior vice president and manages operations in China. He has been successful in boosting Tesla’s market presence there. His experience and dedication make him a strong candidate, but he is not well-known outside the company. Stella Li leads BYD in the Americas and has helped the company expand internationally. She is well-respected in the EV industry and would bring valuable experience to Tesla, although she is an outsider. John Krafcik, formerly of Waymo, has extensive experience in automotive management and engineering. His understanding of self-driving technology could benefit Tesla, but he is currently with a rival. Finally, José Muñoz has recently become CEO of Hyundai. He has a solid automotive background and a PhD in nuclear engineering. Like Krafcik, he is less likely to transition to Tesla immediately due to his current commitments. While these individuals could potentially lead Tesla, Musk's significant role at the company raises concerns about the challenge they would face. Analysts believe the Tesla board has not done enough to prepare for a future without Musk.


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