Tesla's sales decline contrasts with growing EV market
Tesla's sales have declined since 2023, with prices dropping and used car values plummeting. The company's stock is struggling amid protests linked to CEO Elon Musk's political role. Despite this, the overall electric vehicle market is growing, with 3.2 million sales in 2024. New customers are entering the EV market, drawn by Tesla's incentives and changing demographics. Many potential buyers are less focused on sustainability and more on Musk's political views. This shift is evident at events like Electrify Expo, where attendance from new demographics has increased significantly. The EV market is experiencing rapid changes, with more competition and improved vehicle ranges. Leasing has become popular, making EVs more accessible. While Tesla faces challenges, the evolving market may create new opportunities for the company.