The Trade Desk is considered a potential value stock
Recent corrections in the S&P 500 and Nasdaq have caused significant drops in some artificial intelligence (AI) stocks. The Trade Desk, a major player in digital advertising, saw its stock fall by nearly 60% in just over three months. This decline was triggered after the company reported lower-than-expected revenue for the fourth quarter of 2024. The Trade Desk is known for its buy-side platform that helps advertisers manage digital ad campaigns effectively. Unlike larger companies like Google, The Trade Desk does not favor its own advertising services. This unique position offers a competitive edge for investors looking for pure-play advertising stocks. The Trade Desk also focuses heavily on AI. It launched its AI-powered Koa platform in 2018 and enhanced it with Kokai in 2023. These tools help advertisers optimize their campaigns by predicting costs and improving decision-making. Despite missing revenue targets, The Trade Desk reported strong overall revenue growth of 26% in 2024, reaching over $2.4 billion. Its net income also grew by 120%, indicating solid financial health. Although its stock price has fallen, the company's forward price-to-earnings (P/E) ratio suggests it could be an attractive investment opportunity. With the improved technology and recent sell-off, The Trade Desk is seen as a promising stock for investors interested in AI. Although the revenue miss was significant, the potential for future growth could lead to a rebound, making it a noteworthy pick in the market.