Threads shifts focus to user followers to enhance engagement and address creator concerns

Threads, Meta's social media app, is making changes to focus more on user followers in response to competition from Bluesky. The app has introduced custom keyword-based feeds and is encouraging users to adjust their political content settings. Instagram chief Adam Mosseri announced that Threads will now prioritize posts from accounts users follow, reducing recommended content from unknown accounts. This shift aims to help users grow their audiences, addressing complaints about low follower engagement. Despite these updates, Threads will not switch to a full chronological feed. The app will still rely on algorithmic recommendations, which drive higher engagement but may limit the ability for users to build their own audiences effectively.