Threads updates algorithm to prioritize followed accounts over recommendations

Meta's Threads is changing its algorithm to focus more on content from accounts users follow, reducing recommendations from unknown accounts. This shift aligns with features already offered by Bluesky, which has recently gained users. Threads has also introduced a custom feeds tool, allowing users to pin topics to their home feeds. This feature aims to enhance user experience and compete with Bluesky, which has had custom feeds since May 2023. Bluesky recently surpassed 20 million users, while Threads has 275 million. Meta's updates suggest a strategy to attract users from X, which has around 550 million users.