Threads updates algorithm to prioritize posts from followed accounts

Threads has announced a significant change to its algorithm, prioritizing posts from accounts users follow. This shift aims to reduce recommended content from unfamiliar accounts, enhancing user experience starting today. The update comes as Threads gained 15 million new signups in November, following a surge in users leaving X. Bluesky has also seen substantial growth, with a 500% increase since the U.S. election. Additionally, Threads has introduced custom feeds, allowing users to group accounts by themes. This feature follows Bluesky's earlier launch of a similar option, highlighting Threads' efforts to catch up in the competitive social media landscape.