Threads updates algorithm to prioritize posts from followed accounts

theverge.com

Threads is updating its algorithm to prioritize posts from accounts users follow. This change aims to reduce recommended content from unfamiliar accounts. Adam Mosseri, head of Threads, announced that the For You feed will now feature more relevant posts. However, users still cannot leave Threads in the Following feed. Creators may see a decrease in "unconnected reach" but an increase in "connected reach" as a result of this update.


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