Threads updates ranking to prioritize followed accounts over recommendations
Threads is changing its content ranking to show users more posts from accounts they follow and fewer from recommended accounts. This update will start immediately, affecting how creators see their reach. The adjustment follows a surge in Threads' user base after Donald Trump's 2024 election win, with daily active users increasing by 11 million. This marks a 6.8% rise compared to the day before the election. Threads has seen steady growth since its launch, as users leave the Elon Musk-owned X platform. Meta reported 275 million monthly users for Threads in October.