TikTok boosts struggling Philadelphia businesses' sales dramatically

Tiara Council, owner of Pure Green juice bar in Philadelphia, faced potential eviction and low sales until a TikTok video went viral, attracting over 100 customers in one day. This surge in support helped her raise $95,000 through a GoFundMe campaign. Brandon Edelman, a TikTok creator, posted videos highlighting struggling businesses, including Pure Green and Chubby Chicks, owned by Shakeira Turner. Both businesses experienced significant increases in customer traffic and sales after going viral, leading to staff expansions. Despite the newfound success, both owners face ongoing challenges, including strained relationships with neighbors and the need for continued community support. They emphasize that viral moments alone are not enough for long-term sustainability.