Tinder date led to £50 million jewellery business

Asha and Jezz Skelton founded the jewellery brand Abbott Lyon after meeting on Tinder in 2018. The company, which started as a fashion watch label, now generates £50 million annually, with a recent partnership for a Mother’s Day collection featuring Stacey Solomon. In the financial year ending March 2024, Abbott Lyon reported a turnover of £44.6 million and a profit of £3.7 million. The brand has expanded its product line to include items inspired by their daughter, such as thumbprint necklaces and birthstone charms. The couple balances their business and family life by dividing responsibilities. Asha focuses on social media and influencer partnerships, while Jezz manages product development and branding. They prioritize family time, reducing work on weekends.