Tokyo seafood store adapts to rising costs and shortages

Kakujo Gyorui, a well-known seafood company in Japan, is working hard to keep its reputation amid rising costs and supply shortages. Located in Kodaira, Tokyo, the bustling market attracts many seafood lovers looking for fresh and affordable fish. However, the company faces challenges. Rising inflation and a weakening yen have increased prices. For example, the cost of imported silver salmon has gone up significantly. Store manager Maron Kawasaki notes that customers are buying less due to these price hikes. Domestic fish prices have also doubled, complicating the situation. December is crucial for Kakujo Gyorui because sales typically increase during the year-end shopping rush. To find enough seafood, buyers travel across Japan, but they face difficulties sourcing fish from traditional suppliers. Instead, they are exploring new ports and discovering alternatives, like red snow crabs in Sakaiminato and cold yellowtail in Ishikawa. Kakujo Gyorui is also trying innovative solutions to stabilize prices. They are now sourcing Atlantic salmon from a land-based aquaculture facility in Shizuoka. This change is meant to reduce dependence on more expensive imported fish. As the year-end sales season begins, excitement fills the store. Customers are eager to find good deals on fresh seafood, including red snow crab and premium salmon roe. Many shoppers treat themselves, especially with special items like bluefin tuna arriving in the store. Despite economic challenges, Kakujo Gyorui remains dedicated to offering high-quality seafood. They understand the importance of their products for family gatherings during the New Year, making customer satisfaction a top priority.