Tony Roma's plans hundreds of new locations nationwide
Tony Roma's is planning a major revival under its CEO, Mohaimina "Mina" Haque. The restaurant chain aims to open hundreds of new locations in the next five years. Haque, who became CEO in 2023, has a unique background in corporate law, which she believes will help reshape the brand. Before her role at Tony Roma's, Haque founded her own law firm and taught at American University. She started with the company as general counsel in 2021, giving her a strong understanding of its operations and challenges. Now, she is focused on modernizing Tony Roma's and making it more tech-friendly. The company has introduced a new vision called "Tony Roma's 2.0." This plan emphasizes improving customer experience through digital innovation while keeping human interaction at its core. Currently, there are only six U.S. locations, but the brand is ready for a comeback. In a recent podcast, Haque spoke about the need to combine modern strategies with Tony Roma's traditional appeal. She believes the business needed a complete review to succeed. By streamlining processes and enhancing franchise partnerships, she is setting the stage for growth in a competitive market. Haque looks to maintain the brand's identity while embracing necessary changes. Her innovative approach may position Tony Roma's for a bright future in the dining industry.