Top European clubs excelled in kit sales in 2024

A recent report from Transfermarkt reveals the top 20 European football clubs by kit and merchandise sales for the 2023/24 season. Real Madrid led the list, earning nearly €200 million, boosted by star signings like Jude Bellingham. Liverpool topped the Premier League with €120 million in sales, reflecting their strong performance under Jurgen Klopp. Other notable clubs include Manchester United and Arsenal, generating €110 million and €120 million, respectively, despite varying on-field success. In Italy, Juventus led with €74 million, while Bayern Munich earned nearly €100 million in Germany. The report highlights the financial impact of fan engagement through merchandise, regardless of clubs' recent performances.