Top swimsuit brands for women in 2025 revealed

As the warmer weather approaches, many women are getting ready to update their swimwear collections. With a variety of brands available, it can be difficult to find swimsuits that are stylish, comfortable, and affordable. Here’s a look at 11 popular swimsuit brands for women in 2025. Kenny Flowers is recognized for its vibrant swimwear patterns. The Watercolors collection includes matching swimsuits for families and pets. Prices typically range from $30 to $130, with size options available from XS to XXL. Abercrombie & Fitch stands out as the most popular brand. Their swimsuits combine trendy designs and quality. They offer a wide range of sizes, from petites to curve-friendly options. Many shoppers appreciate the consistency of their products. For those with small busts, J.Crew offers a diverse selection of swimwear made from sustainable materials. Their sizes range from XXS to 3X, including options for long torsos to ensure a better fit. Summersalt is known for its universally flattering swimwear. Their styles cater to a broad size range, from 2 to 22, making it easier to find swimsuits that look good on different body types. Lands’ End specializes in plus-size swimsuits with a variety of styles. Their swimsuits offer extra features for comfort and sun protection. They provide sizing options for regular, petite, tall, and long torso customers. Cupshe is popular for its fun designs and mix-and-match options, allowing customers to create personalized swimwear sets. Their size range is from XS to XL, and prices start at $30. Old Navy is recognized for affordable swimwear that is trendy and reliable. They offer a wide range of styles and sizes from XS to 4X, often at discounted prices. The brand TA3 is noted for its flattering swimsuits that emphasize body contouring. Though pricing starts at $100, many find the quality worth the investment. Frankies Bikinis is a go-to for trendy and sexy swimsuits. Though some styles have long waitlists, the brand features various cute designs that appeal to many shoppers. Blooming Jelly offers stylish swimsuits at low prices. With sizes ranging from XS to 4X, they provide plenty of options for different tastes. For a luxury option, Australian brand SIR features unique swimwear. Prices start at around $100, making it a high-end choice for those seeking distinctive designs. When shopping for swimsuits, consider what fits your body type and personal style best. There is a brand out there for everyone, making it easier to enjoy the beach season.