Tottenham Hotspur updates club badge to improve visibility and embrace digital rebranding

givemesport.com November 18, 2024, 03:01 PM UTC

Tottenham Hotspur has updated its club badge by removing the curved text "Tottenham Hotspur" from beneath the cockerel. The iconic cockerel remains on a football, maintaining the badge's recognizable elements. This change aims to enhance the badge's visibility across various platforms as part of a broader digital rebranding effort. The club also reintroduced the THFC monogram and new design elements linked to its heritage. Other Premier League teams, like Liverpool, have also modified their logos recently. However, Tottenham's adjustment is subtle and retains the core features of the previous design.


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