Tourism New Zealand partners with Minecraft to boost tourism

Tourism New Zealand has teamed up with the popular game Minecraft to promote its famous landmarks. This partnership hopes to attract more visitors to the country. The initiative features six key locations in New Zealand that players can explore in the game. The goal is to generate $50 million in visitor spending and similar advertising value. The game will also encourage players to respect local culture and practice good travel habits. This collaboration comes just before the release of The Minecraft Movie, which stars Jason Momoa and Jack Black and was filmed in New Zealand. Players can download the new content for free from the Minecraft Marketplace. The featured locations include Waitomo Caves, Te Puia Village in Rotorua, Kāpiti Island, Abel Tasman National Park, Tekapo/Takapo, and Patea/Doubtful Sound. This creative approach aims to increase international visitor numbers back to where they were before the Covid pandemic.