Tracking brand visibility in AI search channels becomes more complex

Tracking brand visibility in AI search channels is becoming increasingly complex as platforms like Google and ChatGPT evolve. SEO professionals are struggling to measure how much traffic and visibility these AI tools are taking from traditional search engines. Recent updates show that AI search tools are being used more for shopping, with features like purchase buttons and enhanced search capabilities. Brands must adapt their strategies to ensure they appear in AI-generated results, as consumer behavior shifts towards these platforms. To monitor brand mentions, marketers are encouraged to use topic clusters instead of traditional keywords. Tools like Profound help track brand performance across various AI search models, allowing companies to refine their digital PR and content strategies based on emerging trends.