Tri-State restaurants expect sales boost from March Madness

Local restaurants in the Tri-State area are hopeful for a business boost as March Madness approaches. After a tough winter, they are counting on increased sales during the tournament to recover. Many eateries faced struggles due to reduced customer spending and closures, with some businesses even shutting down for good. Jade Colwell, general manager of Smoke Justis in Covington, noted that January was especially challenging this year. However, March is typically a much better month due to events like St. Patrick's Day and March Madness. Colwell mentioned that on the tournament's opening day, patrons enjoyed long visits to the restaurant, which has many televisions for game viewing. Other restaurants, like Works Pizza Company, recently opened their doors and are excited to welcome customers during the tournament. General manager Alan Murphy believes March Madness will bring in fans eager to watch their teams play. Angela Jimenez from Buckhead Mountain Grill in Bellevue shared her experience with decreased sales due to the closure of a nearby bridge. She is looking forward to March as a time for recovery. The restaurant has also prepared to emphasize its sports coverage with multiple screens. As spring approaches, many restaurants, including Smoke Justis, are ready for a busy season. They are gearing up for large crowds and making changes to cater to fans, like canceling live music to focus on the tournament. With warmer weather on the horizon, these venues are eager to welcome back customers for good food and sports.