Trump expands voter base with gains among key demographic groups in 2024 election

Donald Trump won the presidency by maintaining strong support from his core base and gaining some ground among traditionally Democratic voters, according to the AP VoteCast survey of over 120,000 voters. He increased his share of Black and Hispanic voters, particularly among younger demographics. About 81% of Trump voters were white, consistent with 2020. Trump secured a majority of white voters, while support for Vice President Harris among white voters remained similar to Biden's in the last election. Harris won 53% of women, a narrower margin than Biden's 55%. Trump also made modest gains among men and younger voters. His support among Black men under 45 doubled compared to 2020. Hispanic support for Harris decreased slightly, with more Latino men voting for Trump than in the previous election.