Trump expands voter coalition with gains among key demographic groups in 2024 election

Donald Trump won the presidency by maintaining his core voter base and gaining support from some traditionally Democratic groups, according to the AP VoteCast survey of over 120,000 voters. He increased his share of Black and Hispanic voters, particularly among younger demographics. About 81% of Trump voters were white, similar to 2020, while he secured about 40% of white voters who backed Vice President Kamala Harris. Harris's support among white voters remained steady, but she lost ground with Hispanic voters, winning just over half compared to 60% for Biden in 2020. Trump also made slight gains among both men and women. Harris won 53% of women, a narrower margin than Biden's 55%. The shifts in support were most notable among younger voters and Black and Latino communities, while older white voters showed consistent voting patterns compared to 2020.