UFC reveals top five merchandise sellers for 2024 with Alex Pereira leading the pack

The UFC has announced its top five merchandise sellers for 2024, revealing some surprising results. Jon Jones ranks fifth, despite being a well-known champion with only one fight this year. Sean O'Malley is fourth, showing strong sales despite questions about his star power. Dustin Poirier and Max Holloway follow, with Holloway benefiting from recent high-profile performances. Alex Pereira tops the list, having achieved three title wins in a short time. He has significantly more merchandise available than the others, highlighting his rising popularity in the sport.