UK Easter treats feature creative alternatives to chocolate eggs

This Easter, traditional chocolate eggs in the UK are facing competition from unexpected new treats. Various brands are introducing creative alternatives that break away from the classic egg shape. Marks & Spencer (M&S) is selling unique items like biscuit-shaped eggs and chocolate models in the shape of dogs and cats. Their biscuit-shaped treats come in custard cream and a chocolate version. Both are priced at £12, but the custard cream version is flying off the shelves, even being resold on eBay for much more. Waitrose has gained attention with its croissant-shaped chocolate egg. This treats costs £15 and is made from caramelised white chocolate with bits of crispy wafer. The idea for this product came from a growing interest in hybrid pastries, inspired by social media trends. Hotel Chocolat is also getting creative with its “egg sandwiches.” These are two chocolate slabs in a takeaway-style box, with flavors like cookie dough and mint-lamb. They retail for £11.95. Additionally, luxury dessert shop Marchesi features a pistachio egg priced at nearly £100 for those looking for an extravagant treat. Despite rising prices and inflation, spending on Easter treats remains strong. An estimated £2 billion is spent on these treats in the UK every year, with chocolate egg sales continuing to grow. Brands are shifting their designs to stand out in a crowded market, driven by consumer demand for luxury and unique gifts.