UK government halted advertising on X last year

The UK government spent nothing on advertising on Elon Musk's platform X last year, a significant drop from previous years. In 2023, five departments spent nearly £468,000, and in 2022, over £2 million. This change follows Musk's public criticisms of Prime Minister Keir Starmer after Labour's election win. Other government departments continued to spend millions on advertising across various social media platforms. The Cabinet Office confirmed the decision to stop advertising on X was based on effectiveness and safety concerns. The government has shifted its focus to other platforms, spending over £6 million on alternatives in 2024.