UK snacks face advertising restrictions for poor health standards

A recent study has revealed that many popular snacks in supermarkets are unhealthy. Researchers found that up to 90% of certain snacks, such as ready-to-eat popcorn, exceed recommended levels of sugar and salt. This means they will be banned from TV advertisements and restricted online when new laws take effect in October. The campaign led by Action on Salt and Sugar examined over 1,200 snack products, including crisps and nuts. They found that 77% of crisps, 56% of nuts, and 88% of popcorn failed to meet health standards. The goal is to reduce children’s exposure to high-fat, high-sugar, and high-salt foods amid rising obesity rates. Experts pointed out that high salt levels can increase blood pressure, leading to serious health issues like heart disease and strokes. For example, Morrisons Market Street Toffee Flavour Popcorn contains 59.1 grams of sugar per 100 grams, significantly over the daily limit for children. Some snacks also contained excessive salt, with Eat Real Lentil Chips being among the saltiest options. Researchers urge companies to reformulate their products to be healthier. Campaigners point out that while some brands have made improvements, many still have not. They emphasize that government regulation is necessary to ensure food companies reduce harmful ingredients in their snacks. The Food and Drink Federation stated that manufacturers are making efforts to improve diets, citing a £160 million investment in healthier options. However, critics argue more needs to be done, especially regarding monitoring and preventing obesity in children. The government has acknowledged the problem and is working on reducing child-targeted junk food advertising to combat obesity, reflecting a commitment to healthier future generations.