Understanding the psychology of gift-giving during Diwali 2024

Diwali, the Festival of Lights, features a strong tradition of gift-giving that symbolizes relationships and social bonds. This practice is rooted in psychology, emphasizing affection, gratitude, and the importance of social cohesion. Gift-giving during Diwali benefits both the giver and receiver. It enhances the giver's happiness and sense of purpose, while personalized gifts strengthen emotional connections. The act of giving fosters mutual goodwill and support, reinforcing social ties. While gift-giving is generally joyful, it can also create stress due to expectations and obligations. Understanding these pressures can help individuals approach the tradition with mindfulness, ensuring it remains a positive experience.